No, not that XXXX … XXXX Beer!
XXXX (pronounced fourex) is a popular brand of Australian beer brewed in Brisbane by Castlemaine. It’s very popular in the state of Queensland, where it’s commonly found on-tap in pubs and bars. The XXXX brand was first introduced in 1924 and is a throwback to the long-standing tradition of using Xs to indicate the strength of an ale. The brand name built upon XXX Sparkling Ale introduced way back in 1878.
There seems to be a widely held misconception by non-Australians, that Fosters is Australia’s most popular beer. The reality is that if you walked into a bar in Australia and ordered a Foster’s, you might well receive some curious looks – it’s a long way down the popularity list, and almost unheard of in some parts of the country. XXXX and Victoria Bitter (VB) are Australia’s biggest-selling beers, and Fosters … well the least said about that the better.
“Australia’s greatest victory is, not only managing to export an unpopular beverage, but of indeed convincing the world that Fosters is in fact drinkable.”
“Fosters: Australian for ‘tourist’.” ~ Winston Churchill
I’ll leave you today with a man who’s been drinkin’ again …
Thanks for calling by, and if you want to see what others are doing for ‘X is for -‘ today, check out some of the other great blogs on the A to Z Challenge